One winner in, a test matrix out
Paid social rewards whoever tests the most creative. Lensmilk's variant batches fan a single brief or winning ad into dozens of finished videos — different hooks, headlines, formats and languages — each one a separate, ready-to-launch asset with its own overlay text.
How it works
Start from a winner
Bring the ad (or brief) that's already converting. The studio proposes hook and angle variations worth testing against it.
Set the matrix
Choose how many variants, which formats (9:16, 16:9, 1:1), and per-variant headlines and captions. Batches run up to 10 videos on Creator, 50 on Pro, 100 on Studio and 200 on Agency.
Launch and learn
Every variant lands in a campaign workspace — organized, labeled and exportable in bulk as a ZIP for your ad account. Kill losers, scale winners, repeat.
What you get
- Batches up to 10 (Creator), 50 (Pro), 100 (Studio) or 200 (Agency) videos
- Per-variant hooks, headlines and lower-thirds
- Multi-format fan-out: 9:16, 16:9 and 1:1 in one batch
- Campaign workspace with bulk ZIP export
- Combine with translation to localize winning variants per market
- Per-finished-video pricing — failed renders refunded
Every variant is priced like any finished video — a ten-variant hook test costs about what ten short videos cost, not ten creator invoices.
FAQ
How is this different from duplicating an ad in Ads Manager?
Duplication reuses the same creative. Variant batches generate genuinely different videos — new hooks, presenters, headlines and formats — so the algorithm gets distinct creative to test, not the same file with new targeting.
How many variants can I generate at once?
Up to 10 per batch on Creator, 50 on Pro, 100 on Studio and 200 on Agency. Each variant is metered like a normal video, and failed renders are refunded automatically.
How do I keep dozens of variants organized?
Batches land in a campaign workspace that groups every variant with its hook and headline, supports bulk dressing (captions, brand, music) and exports the whole set as a ZIP for upload to your ad platform.